By Christina Manocchio
Glacier FarmMedia staff
The Canada Organic Trade Association received funding of $992,131 through the Canadian Agricultural Partnership’s AgriMarketing Program. The funding will support the industry in resolving market access issues, ensuring Canadian organic products remain competitive. The funding will create export and domestic opportunities to promote the “Canada Organic” brand.
The project includes activities such as attending trade shows, hosting incoming missions, participating in international trade advocacy meetings and creating a retailer training webinar series and manual.
The Government of Canada has also recently supported a review of organic standards and has provided program support to the Organic Federation of Canada to help maintain the sector’s sustainability.
“This investment is dedicated to programming enhancing organic integrity, consumer and industry education, equivalency trade arrangements with organic export markets and trade advocacy on issues relevant to the success of the organic industry on the North American and international stage,” said Tia Loftsgard, Executive Director, Canada Organic Trade Association.
Globally, the organic marketplace is estimated at $102.76 billion (USD), growing at a rate of 17.6 per cent per year. Annual retail sales of certified organic food products in Canada is approximately $4.4 billion. Approximately 4,289 certified organic and transitional producers are working on over 930,000 hectares of land in Canada.
This article originally appeared at Food in Canada.