Organic breakfast delivery startup goes retail

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A Quebec startup offering organic oatmeal and granola direct to consumers via online subscription is now taking a first step into the bricks-and-mortar retail market.

Montreal-based Oatbox announced in June it will sell four flavours of its granola and oatmeal products, in 300-gram family-size packs, at Metro grocery stores within Quebec.

Set up in late 2014, Oatbox makes breakfast products and ships them monthly to subscribers’ doors. Its customers curate their deliveries online to include granolas, oatmeals, bars, teas and coffees.

Since its launch, Oatbox said, the company has moved over 300,000 breakfast boxes direct to customers within most areas of Canada and the U.S.

The company also delivers direct to over 100 Montreal-area businesses that offer breakfast to their employees, and provides breakfasts to elementary school students in partnership with Breakfast Club of Canada.

“We are proud to start this new chapter for Oatbox… as we have only sold our products via our website until now. This breakthrough, which covers all of Quebec, will help us achieve our ambition: to become Quebec’s premium breakfast brand,” CEO Marc-Antoine Bovet said in a release.

“We are constantly on the lookout for local suppliers that stand out for the originality of their products or their production methods and want to grow with us. Oatbox absolutely fits the bill,” Serge Boulanger, Metro’s senior vice president for national procurement and corporate brands, said in the same release.

Stocking Oatbox products, he said, “will enable us to perfectly meet the needs of consumers who are aware of the latest trends and who prioritize healthy, quality products.”

Oatbox bills its oatmeal and granola products as certified organic, including its oats, rye and honey, and made primarily using Canadian ingredients, including Canadian-grown oats and fruits. — OrganicBiz staff